Apple's $1,999 foldable is now real

Apple is entering foldables late, which is typical: it prefers to wait until a category matures enough to simplify the experience.

The question is whether this follows the Apple Watch path, where Apple helped mainstream an existing category, or the Vision Pro path, where strong engineering did not create mass demand.

Apple's first foldable starts at $1,999 and bets that software integration can push the category beyond its niche.