Meta is launching Meta Enterprise Platform, an effort to package its AI stack for companies and developers rather than keeping its ambitions centered on consumers and advertising.

The company hired MongoDB CEO Chirantan 'CJ' Desai to run the initiative. The planned stack includes Meta’s assistant, business agents, APIs and coding tools.

This is strategically important because enterprise software offers Meta a clearer path to monetizing enormous AI investment. It also puts the company into more direct competition with Microsoft, Google, OpenAI, Anthropic and a crowded field of application vendors.